Santa Walter is involved in 3 broad areas of impact that finally are being identified and categorized. Of course they will overlap and cross-fertilize as usually; however, keeping a general structure has become a prerequisite to sanity!

First, Santa Walter is a member of many Santa groups and is a contributor and volunteer in supporting them in various ways.

• International Order of Santas
• Fraternal Order of Real Bearded Santas
• Brotherhood of the Direct Descendants of Santa
• Santas of Northern California
• Santa-America
• Santa Talk group on Yahoo
• http://santawalter.wordpress.com for regular blog updates
• Amalgamated Order of Real Bearded Santas (original group split off from AORBS, Inc.)

Second, Santa Walter is the entrepreneur founder and lead Santa for Santa For Events, which is expanding services offered for Season 2009. The elves are bringing talents of face painting, Christmas tattoos, crafts, photography, and many more options.

• Father Christmas or Santa Claus for public appearances
• Christmas Parties for companies and businesses
• Christmas parties for families and friends
• Santa visits to homes, day care centers, and schools
• Year-round opportunities for children to interact with Santa

• Breakeven Analysis as a tool for making sound decisions
• Developing effective monologues for a variety of venues and situations
• Marketing Plan recommendations and calendar for Santa
• Upgrading the costume and accessories
• Many more offerings coming soon
• http://santawalter.blogspot.com for regular updates