| Santa Walter Restructuring |
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| Written by Santa Walter Roach |
| Saturday, 28 February 2009 10:50 |
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Santa Walter is restructuring his web presence. It seems to always take longer and be more complicated than on first blush! It is a major adjustment in process; however, it makes a lot of sense in the big picture plan. It is clear that Santa For Events has Santa Walter and so does the fledgling Santa Business School features Santa Walter; however, the two roles are very different.
Based on Colleen Wainwright's workshop (she is the Communicatrix), there should be a 'brand identity' clearly developed on Santa Walter. Then, the role of visiting clients as Santa is clearly different than the role of supporting experienced Santas in polishing their skills. So the plan is based on a new, umbrella site:
Once it gets all developed and linked together, the maintenance will be tolerable; however, getting there is a bit daunting! The marketing plan is based on prospecting calls, email and brochure follow-ups for Santa For Events. On the Santa Business School, the long range plan is to offer consulting services for Santas who want to move up in skills and professionalism in 4 or 5 years, when I retire from teaching school. In the meantime, various articles, slide shows, audio and video resources will be offered at no charge or at nominal costs. |
| Last Updated on Saturday, 28 March 2009 22:08 |
