Santa Walter Restructures

In working to minimize the confusion in my own mind, it was necessary to differentiate Santa Walter into several parts. Of course, there is only me; however, the role I fill as Santa Walter is parallel to the rest of my life: Father Dad, Husband Walter, Teacher Mister Roach, Choral Singer Bass, etc. Even though I am still me, there are different roles I fill. To help me maximize my effectiveness as Santa Walter it feels to me like a separation and definition is in order. 

Santa Walter as Mentor and Coach

In setting up Santas NorCal (Santas of Northern California) it was with a recognition that a local group of Santas would benefit by getting together and sharing. The philosophy is that there is a lot more business available than all of us can do together, so we really are not in competitino with each other. The analogy is with nearby Red Robin that was busy, waiting lines for Friday nights. While there was a temporary slow-down with the grand openings of a Chili's and a Macaroni Grill at the same mall, within a few weeks ALL 3 restaurants had lines on Friday night and were busy.

Santa Walter as Blogger Expert

Santa Walter as  Solopreneur

Santa Walter as Employer

Santa Walter as Innovator

Santa Walter as Web Editors

 Santa Walter as Consultant

Santa Walter as Social Marketing Dude

There are too many websites! A bunch of those blog sites were set up so they could be evaluated and suggestions made to other Santas and articles written.